Assaf Eshet

    Grant Recipient

    Brooklyn, NY, United States

    Artist Website
    Artist Facebook

    Israeli born designer, Assaf Eshet is an award-winning toy “playsmith”, educator and entrepreneur.

    He is the Founder of Toyish Labs, a play focused studio that conceptualizes and produces innovative toys to empower kids’ creativity.

    As an inventor Assaf developed many toys for leading toy manufacturers such as Fisher Price, Hasbro and Tomy. Many of his designs are patented and have won numerous prizes worldwide.

    His work is geared towards creating a balance between the playful and the functional and bringing meaningful value that elevates the user experience.

    Assaf currently lives in Brooklyn, New York, teaching Toy Design at UPenn (Previously at Pratt University and NYU) and continuing to progress with Toyish to revolutionize the way kids play.

    • Red Dot Design Award, Educational Products, 2015
    • ‘Best In Play’ by Working Mother, 2015
    • I-Parenting Media Awards, 2007
    • Best Products of 2007 For DVD MagIQ, designed for Tiny Love Ltd.
    • Scholarship granted from the “America – Israel cultural foundation” in
    the industrial design field for the year 2002 and 2003.
    • “Highly Commended” award in the “100% Rubber” 1999 competition.
    London, England.

    Exhibitions & talks:

    • 2016 NYC international Toy Fair.
    • 2015 NYC international Toy Fair.
    • 2013 “Soul Play” – NYU ITP/Game center talk and show.
    • 2012 “Golden Rulers” – Rubelle and Norman Schafler Gallery at Pratt University.
    • 2011 “Crawl Along Snail” Designed for Ravensburger, Nuremberg
    International Toy Fair.
    • 2010 “Under The Sea Carousel” Designed for Lamaze, New York

    • 2010 “Egg Parade” Designed for Tomy, Nuremberg International toy
    • 2010 “little hands Mix & Match Puzzle” Designed for Alex, New York
    International toy Fair
    • 2009 “Pop Tunes Mobile” Designed for Little Tikes, Nuremberg & New
    York International toy Fair
    • 2008 “Eco-Play With Bamboo” – Shenkar Gallery, Tel Aviv, Israel
    • Feb. 2008 “Activity Books” Designed for Tiny Love Ltd. New York.

    Artist Media


    AICF Articles about Assaf Eshet

    | Artist News
    Artist Assaf Eshet opened a toy store and play lab in the heart of Brooklyn. It’s turned into a fun, creative hub for kids to experience the toy and show off their wild imaginations. One of the main attractions in this new establishment is the Clixo Ma…

    | Artist News
    AICF grant recipient Assaf Eshet announces the upcoming launch of Clixo – a fresh, fun, thoughtful toy that will be the creative instrument of the future. Visit their newly launched website to learn more about the product and sign up for their news let…

    | Foundation News
    Our 2018 Celebration is now behind us, but soon we will begin planning for our not-to-be-missed 80th Anniversary next year. Check out this sizzle reel for highlights of this year’s event.